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線上翻譯一小段
Fellow investors,
Trends play a vital role in every market, especially the stock market. As investors pile into mutual funds and Apple (AAPL) stock here early in 2012, the trend is clearly up. The S&P 500 has gone more than 30 days now without one -1% session, and Apple stock has soared to trade for more than $500 per share. Ignore the trend and your portfolio misses out on what could be a golden opportunity to make money.
In the world of online brokers, similar trends can be seen each year. Whether it is account security (think 2005 with ETRADE’s digital security key fobs and TradeKing’s 2006 launch of a virtual log-in keyboard), lower commissions (the rise of Zecco and OptionsHouse, among others), or most recently the movement of supporting trader communities and collective sentiment research. Here in 2012, there is a new trend in play, one that has come about because of new technologies and tough competition. The battlefield is the overall client experience.
Since last year’s StockBrokers.com broker review, we have seen strong efforts made to beef up the client experience in one key way: by building out web-based platforms. These platforms are designed to require no desktop download, run fast without any delay, and require little to no support to operate. The key aspect then becomes ease-of-use for investors of all experience levels and ages. Being able to easily access the information they need, fill out a trade ticket, and, ultimately, place a trade quickly is critical to on-the-go lifestyles.
Several brokers have already made great strides in this area. Heading into 2012, OptionsHouse and TD Ameritrade stand out, as they both lead the pack in two distinct ways. This year, OptionsHouse 2.0 impressed us with its ultra-efficient trade ticket and order management, making the broker the only one to score 5 stars in both “Commissions & Fees” and “Ease-of-Use.” On the other side of the table, TD Ameritrade’s Trade Architect is a beautiful work of art. We were in awe of how seamlessly we navigated between screens and the collection of tools built in. This earned the platform the title of Best Web-Based Platform 2012.
Beyond web-based platforms and ease-of-use, the offerings provided by the 24 online brokers we tested during a three-month period are widely diverse. Depth of research is still as important as ever, quality customer service remains at the heart of many clients, and discounted trades with quality executions are required to win over the active trader’s heart. The list goes on and on.
As a result, we designed our ratings this year to hone in on the best all-around broker to crown as our 2012 champion. We broke up “Tools & Research” into two separate categories: “Platforms & Tools” and “Research.” We also updated our category weightings, so that they are all spread evenly across the board. The eight categories and their weightings we graded include: “Commissions & Fees” (15%), “Ease-of-Use” (15%), “Platforms & Tools” (15%), “Research” (15%), “Customer Service” (15%), “Offering of Investments” (15%), “Education” (5%), and “Mobile Trading” (5%).
While an all-around broker can make investing a great experience, it is also important to know that every investor, in the end, has different focuses. For example, mutual fund research may be important to an investor planning his or her retirement, but it means little to the professional day trader placing hundreds of trades or more each month. That is precisely why the StockBrokers.com review is constructed to break down these various niche areas and highlight aspects of the many fantastic brokerages that otherwise would not be discovered.
Several hundred hours have gone into this review in order to provide the highest quality research on the 24 online brokers we covered. Our review is the only one that does not require any of the brokers to fill out extensive and time consuming Q&A “informational” packets. Furthermore, all research and testing is done by our team without the awareness of any brokerage. It is truly an annual review done by traders, for traders. We thank you in advance for reading and appreciate your support. Here’s to all investors and our success in 2012.
各位投資者，
趨勢方面發揮至關重要的作用，在每一個市場，特別是股票市場。如投資者堆成的共同基金和蘋果股票在這裡早在 2012 年，趨勢是明顯最多。標準普爾 500 指數已經超過 30 天，現在沒有一個-1%的會議，與蘋果公司的股票已經超過 500 美元的價格每股飆升貿易。忽略這一趨勢，未命中一個黃金機會，賺的錢可能是對你的投資組合。
網上證券經紀的世界裡，類似的趨勢可以看出每年。無論是帳戶安全 （認為 2005年與輸的數位安全關鍵 fobs 和 TradeKing 的 2006 年發佈的一個虛擬日誌鍵盤）、 較低的傭金 （上升 Zecco 和 OptionsHouse，除其他外），或最近支援交易者的社區和集體情緒研究的運動。這裡在到 2012 年，這裡有一個新的趨勢在遊戲中，這已是因為新的技術和激烈的競爭。戰場是整體的用戶端體驗。
自去年的 StockBrokers.com 經紀檢討，我們已經看到強努力加強用戶端體驗中關鍵的一種方法： 通過構建基於 web 的平臺。這些平臺被為了需要沒有桌面下載，沒有任何的拖延，運行的快速且需要小不支援操作。關鍵方面則變為易用的投資者的所有經驗層次和年齡。能夠輕鬆地訪問他們需要，貿易的票，填寫，最後，迅速將貿易資訊-走生活方式至關重要。
幾個經紀人已有在這一領域取得重大進展。標題到 2012 年，OptionsHouse 和 Amtd 脫穎而出，因為他們都導致了包兩種不同方式。這一年，OptionsHouse 2.0 我們牢牢記住超高效貿易的機票和訂單管理，使該經紀是唯一一個分數 5 顆星在"傭金及收費"和"使用方便"。表的另一邊，Amtd 的貿易建築師是精美的藝術品。我們在如何無縫地我們導航螢幕和內置的工具集合之間的敬畏。這標題的 Best Web-Based 平臺 2012年掙了平臺。
超越基於 web 的平臺和易於使用，在三個月期間，我們測試的 24 網上證券經紀所提供的產品是廣泛多樣的。研究的深度是仍然一樣重要品質的客戶服務過，仍然是很多的客戶的核心和貼現行業品質處決，才能贏得主動交易者的心。關於和不勝枚舉。
因此，我們為了我們的評級今年中磨練了最佳全面代理上冠以作為我們 2012年的冠軍。我們分手了"工具與研究"兩個獨立的類別："平臺和工具"和"研究"。我們也會更新我們類別的權數，以便他們能夠均勻地到處傳播一刀切。我們梯度及其權重和八個類別包括："傭金及收費"（15%）、"--易用性"(15%)、"平臺和工具"（15%）、"研究"(15%)、"客戶服務"(15%)、"提供的投資"(15%)、"教育"（5%），和"移動交易"(5%)。
雖然是全方位經紀可以作出投資經歷很棒，它也是重要知道每一個投資者，最終，有不同的聚焦。例如，共同基金研究可能很重要，他或她的退休規劃的投資者，但它意味著少放置數百個行業的專業天買賣或更是每個月。這就是為什麼 StockBrokers.com 審查構造為打破這些不同的利基領域，突出的否則不會發現的許多奇妙券商方面。
這項檢討落入了幾百小時，以便對我們所涵蓋的 24 網上證券經紀提供最高品質的研究。我們的檢討是唯一一個不需要任何填寫廣泛而且耗時問答"資訊化"資料包的經紀人。此外，所有的研究和測試通過我們的團隊，沒有任何經紀的認識。它真正是交易員，交易員所做的年度審查。我們感謝您事先閱讀，感謝您的支援。這裡是所有的投資者，我們在 2012 年的成功。
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發表於 12-6-2 22:47
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